1. Donor Journey Audit
Have you ever stopped to ask “what is it like giving to my organization online?” Probably not. But the donors who faithfully support your organization do. Every time they log on to make a gift. Connect with an expert digital fundraiser to walk through the highs and lows of making a gift online to your organization. Walk away from this session with actionable insights and resources that will make the giving process more enjoyable for your donors and substantially increase your digital revenue.
The audit will cover:
- Searchability
- Website and donation page speed analysis
- Path to giving
- The donation process
2. Technology Audit
The adoption of digital fundraising is only going to continue to increase. But is your infrastructure capable of supporting the changing demands of your donors? In the technology audit we’ll review your four key digital fundraising platforms: CRM, Marketing Automation, Fundraising/Giving, and CMS. We will take a holistic look at your systems to make sure you’re confident everything is set up to work together, and talk through some of the intricacies of each individual platform, including options to integrate platforms better or replace platforms entirely. This audit is perfect for organizations considering adding or replacing current fundraising technology.
The audit will cover:
- Key digital fundraising platforms
- Review individual platforms to make sure fundamental capabilities are in place to support a robust digital marketing and fundraising program.
- Discuss options for growth, improvement, and/or replacement of any key technology platform.
3. Discoverability Audit
Do you know how new donors find your organization before supporting it? How can you control this process and influence more potential donors to join you? How are you using paid, owned, and earned media channels now to influence this? What could you do more or less to increase success? This audit is great for organizations who are confident in their technical infrastructure, have optimized their donor journey, and are ready to invest in growing their digital audience.
The audit will cover:
- Discoverability through SEO and SEM
- Influence through organic content distribution or paid content distribution