Webinar Overview:

In a fundraising environment defined by rising costs, fewer donors, and increasing pressure to grow net revenue, ministry leaders can no longer afford to treat major gifts as a side strategy.

This webinar introduces Major Gift Activation—a practical, data-informed approach that helps organizations unlock meaningful revenue growth by activating donors who already know, trust, and believe in the mission. You’ll learn why major gifts are often hiding inside your direct response file, how outdated donor definitions are costing you growth, and what it looks like to bridge transactional and relational fundraising without adding staff or abandoning what’s already working.

What You'll Learn:

• Why most major gift strategies underperform—and how activation reframes donors based on capacity and readiness, not past opportunity
• How to identify and surface “hidden” major donors already in your file using smarter segmentation and response data
• What bold, transformational, mission-wide invitations look like—and why they consistently outperform incremental, needs-based messaging
• How to use direct response channels to open conversations, not just process transactions
• The six proven activation moves that drive higher net revenue, stronger donor partnerships, and more sustainable fundraising models

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